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Research papers

Marketing research as a top management tool (German)

For many market researchers the relationship between top management and market research is a continuous traumatic experience. In the close on 1 5 years during which - at various levels and in various fields of top management - I have been concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Max Gloor
Company: Nestlé
August 21, 1967
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Citation

Gloor, M. (1967a, August 21). Marketing research as a top management tool (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool-german-


Research papers

Marketing research as a top management tool

For many market researchers the relationship between top management and market research is a continuous traumatic experience. In the close on 1 5 years during which - at various levels and in various fields of top management - I have been concerned...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Max Gloor
Company: Nestlé
August 21, 1967
×

Citation

Gloor, M. (1967a, August 21). Marketing research as a top management tool. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-research-as-a-top-management-tool